Google Ads Clarifies Ad Strength's Role, Not Used in Auctions
1 years ago
Google's AdsLiaison clarified that Ad Strength is a diagnostic tool for advertisers to understand their creative assets' diversity and relevance. It's not used in auctions but can maximize ad combinations for a query. Ad Strength examines four categories for better performance. Low Ad Strength could explain fewer impressions but doesn't prevent auction entry. It's a feedback tool for improving ad effectiveness.
